After Six Logo

This project explores an expanded brand identity for After Six, a men’s formalwear company specializing in tuxedos, suits, and accessories. The objective was to build on the existing logotype by introducing a supporting graphic element and a cohesive set of brand assets.

A top hat was selected as the primary graphic motif, clearly referencing formality while reinforcing a classic, masculine tone. A restrained black-focused palette was used to support this positioning and ensure the identity felt appropriate for formal occasions. The project emphasizes consistency, recognizability, and the creation of adaptable brand elements. This work was developed as part of an academic assignment using a fictional client brief.