Amy Hurley Logo

This logo was created for a scrapbook and craft designer who produces cards, stamps, and other handmade paper goods. The client requested a mark that felt colorful and friendly, incorporated a heart motif, and balanced clean line work with a sense of fun and approachability.

After completing the logo, the project expanded to include a short animated version for use as a YouTube intro. The animation was designed to reinforce the personality of the mark while remaining simple and readable, translating the logo’s shapes and color into motion without adding unnecessary complexity. Together, the logo and animation create a cohesive identity suited for both physical products and digital content.