Conventional Improv

This project involved updating the logo for Conventional Improv, an improv group that performs at conventions throughout the Pacific Northwest. The existing logo was simple and highly structured, but it did not fully reflect the energy, spontaneity, or comedic nature of their performances.

The redesign retained elements of the original mark to preserve familiarity, while introducing more visual movement and personality. Typography and composition were adjusted to feel more dynamic, helping the logo better communicate humor, flexibility, and live performance. The final logo balances structure with playfulness, creating a mark that feels more aligned with the group’s identity and is well-suited for use across event materials, signage, and digital platforms.